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Cairn Consulting Group Logo

Cairn Consulting Group

Get Actionable Insights From Your Data

  • About
    • About Us
    • Scott Bahr
    • Locations
  • Services
    • Our Services
    • Market Research
    • Monthly Market Research
    • Feasibility Studies
    • Outdoor Hospitality
    • Product Development
    • Live Interviews
  • Resources
    • Resources
    • Resource Library
    • Camping & Outdoor Hospitality Report (OHR)
    • Data Lens – Clarity Through Market Research Video Series
    • Blog
  • Contact

Tag: market research

Understanding Primary Research: Key Methods and Benefits

Posted on August 7, 2024 by Scott Bahr

Primary research is the backbone of insightful decision-making and strategy. Whether you’re diving into market trends or uncovering consumer preferences, primary research provides fresh, firsthand data. Let’s break down the

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Research market research, qualitative research, quantitative research

Leveraging Market Research for Business Development

Posted on June 25, 2024 by Scott Bahr

In today’s fast-paced business world, making informed decisions is more crucial than ever. One surefire way to gain that edge? You guessed it—market research! It’s the secret sauce that can

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Research analysis, market research, marketing

The 2022 North American Camping Report

Posted on May 6, 2022 by Justin Bahr

The North American Camping Report is one of the, if not the largest, outdoor research surveys of the general population, and it is sponsored by KOA Kampgrounds of America.We conduct

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Analysis, Report, Research camping, market research, outdoor research, reporting, research, research analysis

Professional Decorum

Posted on April 11, 2022 by Justin Bahr

Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And as researchers, we should be able to take the

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Analysis, Op-Ed analysis, market research, marketing

Professional Responsiveness

Posted on March 17, 2022 by Justin Bahr

Have you ever waited a week, two weeks, or a month for someone to respond to an email? I think it’s safe to say we all have. That feeling you

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Analysis, Op-Ed analysis, market research, marketing

A History of Data Analysis

Posted on February 18, 2022 by Justin Bahr

If you know what this ruler is for, you may already know the history, and for those of you who don’t, this is a data verification ruler. One of the

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Analysis, Op-Ed analysis, data analysis, infographic, market research, marketing

A Year In Review and What’s New for 2022

Posted on January 21, 2022 by Justin Bahr

As a big thank you to all of us here at Cairn Consulting Group, we wanted to thank you for all you have helped us accomplish in 2021. We will

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Analysis, Op-Ed analysis, market research, research

Canadians – ‘quite anxious’ to get out and travel

Posted on July 20, 2021 by Justin Bahr

Canadians — who tend to be a more avid set of campers when compared to the U.S. — have been relatively patient while waiting for areas to open up for

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Report, Research Canada, market intelligence, market research, report, research

Stop Talking About Generations, it’s lifestage.

Posted on July 11, 2021 by Justin Bahr

Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials are lazy and entitled, or GenZers enjoy eating Tide pods and snorting

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Op-Ed demographics, market research, oped

RVIA to Host Elkhart Event

Posted on June 22, 2021 by Justin Bahr

  Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners, both new and seasoned, with a focus on those who

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Events 2021, camping, event, market research, outdoor research, research, rv

Staying Nimble & Responsive

Posted on June 22, 2021 by Justin Bahr

In the current business atmosphere, companies that are not nimble and responsive tend to have limited success. With the advent of technology and the subsequent flood of information, the speed

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Analysis, Op-Ed analysis, case study, market research, oped, research, responsive

The 2021 North American Camping Report

Posted on April 15, 2021 by Justin Bahr

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

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Analysis, Report, Research 2021, camping, market research, outdoor research, reporting, research, research analysis

The 2020 North American Camping Report – Fall 2020 Update

Posted on October 1, 2020 by Justin Bahr

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market

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Analysis, Report, Research camping, covid, market research, outdoor research, reporting, research analysis

The 2020 North American Camping Report

Posted on April 15, 2020 by Justin Bahr

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Read More
Analysis, Report, Research 2020, camping, market research, north america, outdoor research, outdoors, report, reporting, research, research analysis

Scott Bahr: Understanding the Sectors Shifting Demographics – Woodall’s

Posted on December 2, 2019 by Justin Bahr

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

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Analysis, Research market research, outdoor research, pr

Owners Deal With Savvier, More Informed Campers

Posted on June 30, 2019 by Justin Bahr

Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  About How Owners Deal With Informed Campers

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Op-Ed camping, market research, oped, outdoor research

The 2019 North American Camping Report

Posted on April 15, 2018 by Justin Bahr

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Read More
Analysis, Report, Research camping, market research, outdoor research, reporting, research, research analysis

The 2018 North American Camping Report

Posted on April 15, 2018 by Justin Bahr

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Read More
Analysis, Report, Research camping, market research, report, research, research analysis

What is your outward-facing brand?

Posted on April 10, 2018 by Justin Bahr

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited

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Op-Ed 2018, article, brand awareness, branding, market intelligence, market research, reporting, research

Collaboration in Market Research: The Good and the Bad

Posted on November 1, 2017 by Justin Bahr

By Justin Bahr, November 1, 2017 Collaboration on a project will determine to a great deal the ultimate success of your project in terms of the utility assigned the outcome

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Op-Ed 2017, collaboration, creativity, market research, oped, operations, research, workplace
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