Market research for data-driven decision-making: an analytical and visual experience.

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Illuminate the market.

Providing strategic direction through market intelligence.

Sound planning is based on insightful and relevant business intelligence. Market research fulfills the need for a greater depth of knowledge and understanding about customers, prospects, your competition, your brand positioning, the product or service you are selling, pricing, advertising, and promotions.

Our research provides the intelligence to shine a spotlight on the key areas that help develop and maintain the practices, strategies, and technologies that companies use to manage their business relationships with customers, assisting in customer retention and driving sales growth.

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Connecting the critical points.

To tell the story, we help find the meaning behind the data.

Our approach to research is that in order for the results to be relevant, it is necessary to make the connections that will lead to deeper insights. Data points do not exist in isolation, and it is incumbent upon the researcher to identify the connections that are most meaningful and, importantly, help to lead the development of business strategy.

We use an exploratory analytical approach to help make these connections and uncover the insights and, ultimately, implications of these connections.

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Guided research, better results.

Let us guide you through the process.

Research and the resulting pool of information can be difficult to navigate. Our team will help get you through the process painlessly. By visualizing the path ahead, making the connections, and with some help from our years of experience in the market research field, our approach gives you a ‘leg up’ on the competition.

We will help you identify where you want to go then we’ll help you get there through our guided approach.

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North American Camping Report 2023

One of the largest studies on the outdoor industry.

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market – in particular camping – which is produced for public consumption.

The North American Camping Report is an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.

The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.

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Download The Report

Woodalls Campground Magazine has put out the WCM Fall 2022 Outdoor Hospitality Report, which summarizes the findings from campground owners and managers.

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We do market research right.

Ready to unleash the power of data-driven decisions? Join the conversation with our expert team today and revolutionize your approach to market research. Don’t let uncertainty hold you back – chat with us now to discover how actionable insights can drive your business forward.

Engage in a personalized consultation tailored to your unique needs and goals. Let’s collaborate to uncover hidden opportunities, mitigate risks, and propel your brand to new heights. Take the first step towards informed decision-making – chat with us and embark on a journey towards unparalleled success!

1What does Cairn Consulting Group (CCG) do?

We focus on primary market research with an emphasis on quantitative research and a specialization in qualitative research.

Our services include:

  • Primary Market Research
  • Quantitative Analysis
  • Qualitative Analysis

Additional services include:

  • Research Study Design
  • Questionnaire Development
  • Buyer Persona Development
  • Customer Journey Design
  • Max Differential (MaxDiff) Design
  • Data and Chart Development
  • Focus Group Research
  • Feasibility Studies & Reporting
  • Pricing Development Research

2What is market research?

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the industry as a whole. It helps businesses make informed decisions by providing insights into market trends, customer preferences, and potential opportunities and threats.

3Why is market research important?

Market research is crucial because it helps businesses understand their market environment, identify opportunities and challenges, make data-driven decisions, and develop effective marketing strategies. It reduces the risk of business failure by providing valuable insights that guide strategic planning and operational decisions.

4What is primary research?

Primary research involves collecting original data directly from sources rather than relying on existing data. This can include surveys, interviews, focus groups, observations, and experiments. Primary research provides specific, relevant, and up-to-date information tailored to the researcher’s needs.

5What are the advantages of primary research?

Primary research offers several benefits, including the ability to gather tailored data specific to the researcher’s objectives, the opportunity to explore new and emerging trends, and the flexibility to design studies that address specific questions and hypotheses.

6What is outdoor hospitality?

Outdoor hospitality encompasses services and accommodations provided to guests in outdoor settings, such as campsites, RV parks, glamping sites, and cabin rentals. It combines the experience of being in nature with the comfort and amenities of traditional hospitality services.

7Why is outdoor hospitality growing in popularity?

Outdoor hospitality is becoming more popular due to increasing interest in nature-based tourism, the desire for unique and memorable travel experiences, and the appeal of sustainable and eco-friendly accommodations. It offers a way to disconnect from daily life and reconnect with nature.

8What is a feasibility report?

A feasibility report assesses the practicality and potential success of a proposed project or business idea. It includes an analysis of technical, economic, legal, operational, and scheduling aspects to determine whether the project is viable and worth pursuing.

9What are the key components of a feasibility report?

A feasibility report typically includes an executive summary, project description, market analysis, financial projections, risk assessment, and recommendations. It provides a comprehensive evaluation to help stakeholders make informed decisions about proceeding with the project. If you have further questions or need additional information, please feel free to contact us.


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Cairn Consutling Group