Resource Library


At Cairn Consulting Group we feel that everyone should have access to good quality data. In our resource library of info you will find information stemming from every industry as well as our proprietary information. Please use this information to better understand your industry and answer those tough questions.

Can’t find what you’re looking for? Reach out to us directly and we’ll see if we can help.
Aug
07

Understanding Primary Research: Key Methods and Benefits

By | Research

Primary research is the backbone of insightful decision-making and strategy. Whether you’re diving into market trends or uncovering consumer preferences, primary research provides fresh, firsthand data. Let’s break down the

Jun
25

Leveraging Market Research for Business Development

By | Research

In today’s fast-paced business world, making informed decisions is more crucial than ever. One surefire way to gain that edge? You guessed it—market research! It’s the secret sauce that can

May
06

The 2022 North American Camping Report

By | AnalysisReportResearch

The North American Camping Report is one of the, if not the largest, outdoor research surveys of the general population, and it is sponsored by KOA Kampgrounds of America.We conduct

Jul
20

Canadians – ‘quite anxious’ to get out and travel

By | ReportResearch

Canadians — who tend to be a more avid set of campers when compared to the U.S. — have been relatively patient while waiting for areas to open up for

Jun
24

Who is the camping mountain biker?

By | InfographicReportResearch

Cairn Consulting Group (CCG) has produced a snapshot of the persona of the camping mountain biker. Design as an infographic, this report visualization highlights key findings from demographics, experience, and

Apr
15

The 2021 North American Camping Report

By | AnalysisReportResearch

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Oct
01

The 2020 North American Camping Report – Fall 2020 Update

By | AnalysisReportResearch

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market

Apr
15

The 2020 North American Camping Report

By | AnalysisReportResearch

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Dec
02

Scott Bahr: Understanding the Sectors Shifting Demographics – Woodall’s

By | AnalysisResearch

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

Apr
15

The 2019 North American Camping Report

By | AnalysisReportResearch

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

CCG