Resource Library

Primary research is the backbone of insightful decision-making and strategy. Whether you’re diving into market trends or uncovering consumer preferences, primary research provides fresh, firsthand data. Let’s break down the

In today’s fast-paced business world, making informed decisions is more crucial than ever. One surefire way to gain that edge? You guessed it—market research! It’s the secret sauce that can

The North American Camping Report is one of the, if not the largest, outdoor research surveys of the general population, and it is sponsored by KOA Kampgrounds of America.We conduct

Canadians — who tend to be a more avid set of campers when compared to the U.S. — have been relatively patient while waiting for areas to open up for

Cairn Consulting Group (CCG) has produced a snapshot of the persona of the camping mountain biker. Design as an infographic, this report visualization highlights key findings from demographics, experience, and

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market