Resource Library
At Cairn Consulting Group we feel that everyone should have access to good quality data. In our resource library of info you will find information stemming from every industry as well as our proprietary information. Please use this information to better understand your industry and answer those tough questions.
Understanding Primary Research: Key Methods and Benefits
By Scott Bahr | Research
Primary research is the backbone of insightful decision-making and strategy. Whether you’re diving into market trends or uncovering consumer preferences, primary research provides fresh, firsthand data. Let’s break down the
Leveraging Market Research for Business Development
By Scott Bahr | Research
In today’s fast-paced business world, making informed decisions is more crucial than ever. One surefire way to gain that edge? You guessed it—market research! It’s the secret sauce that can
The 2022 North American Camping Report
By Justin Bahr | Analysis•Report•Research
The North American Camping Report is one of the, if not the largest, outdoor research surveys of the general population, and it is sponsored by KOA Kampgrounds of America.We conduct
Canadians – ‘quite anxious’ to get out and travel
By Justin Bahr | Report•Research
Canadians — who tend to be a more avid set of campers when compared to the U.S. — have been relatively patient while waiting for areas to open up for
Who is the camping mountain biker?
By Justin Bahr | Infographic•Report•Research
Cairn Consulting Group (CCG) has produced a snapshot of the persona of the camping mountain biker. Design as an infographic, this report visualization highlights key findings from demographics, experience, and
The 2021 North American Camping Report
By Justin Bahr | Analysis•Report•Research
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market
The 2020 North American Camping Report – Fall 2020 Update
By Justin Bahr | Analysis•Report•Research
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market
The 2020 North American Camping Report
By Justin Bahr | Analysis•Report•Research
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market
Scott Bahr: Understanding the Sectors Shifting Demographics – Woodall’s
By Justin Bahr | Analysis•Research
By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in
The 2019 North American Camping Report
By Justin Bahr | Analysis•Report•Research
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market