The 2022 North American Camping Report By Justin Bahr, May 6, 2022 The North American Camping Report is one of the, if not the largest outdoor research surveys of the

Professional Decorum April 11, 2022 | by Scott Bahr Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And

Professional Responsiveness March 17, 2022 | by Scott Bahr Have you ever waited a week, two weeks, a month, for someone to respond to an email? I think it’s safe

A History of Data Analysis With Cairn Consulting February 17, 2022 | by Scott Bahr If you know what this ruler is for, you may already know the history

Top 8 Reasons To Do Market Research In 2022 By Scott Bahr January 24, 2022 Download Report Looking back on 2021 we saw numerous trends in reporting, data &

a year in review and what’s new for 2022 By Scott Bahr January 21, 2022 As a big thank you from all of us here at Cairn Consulting Group,

Designing for conversion, not impressions By Justin Bahr September 13, 2021 Off the bat I will say that impressions are an important KPI when measuring the success of marketing content,

Canadians – ‘Quite Anxious’ To Get Out and Travel By Scott Bahr July 19, 2021 Canadians — who tend to be a more avid set of campers when compared to

Stop Talking About Generations, it’s lifestage By Scott Bahr July 11, 2021 Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials

RVIA Panel Discussion: Actionable Insights By Scott Bahr June 25, 2021 The RVIA panel in Elkhart represented the kick-off to in-person events sponsored by RVIA. The purpose of the panel

June 24, 2021 Who is the camping mountain biker? Cairn Consulting Group (CCG) has produced a snapshot at he persona of the camping mountain biker. Design as an infographic this

By Scott Bahr, June 22, 2021 Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners both new and seasoned with

Staying Nimble & Responsive By Scott Bahr, June 21, 2021 In the current business atmosphere, companies who are not nimble and responsive tend to have limited success. The speed of

Making Connections In Your Data By Scott Bahr, June 21, 2021 Some of the most important connections you can make in your data in many cases include something that was

The 2021 North American Camping Report By Justin Bahr, April 15, 2021 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It

The 2020 North American Camping Report – Fall 2020 Update By Justin Bahr, October 1, 2020 The North American Camping Report is a yearly project Cairn Consulting Group helps produce

By Justin Bahr, April 15, 2020 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

By Scott Bahr, June 30, 2019 Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors. “Since

By Justin Bahr, April 15, 2019 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that