Jun
24

RVIA Workshop: Leveraging ‘Actionable Data’

By | AnalysisEvents

RVIA Workshop: Leveraging ‘Actionable Data’ By Justin Bahr  June 24, 2021 At the RVIA workshop in Elkhart, IN focused on leveraging ‘actionable data’ on Wednesday. Here’s a highlight from the

Jun
24

Who is the camping mountain biker?

By | InfographicReportResearch

June 24, 2021 Who is the camping mountain biker? Cairn Consulting Group (CCG) has produced a snapshot at he persona of the camping mountain biker. Design as an infographic this

Jun
22

RVIA to Host Elkhart Event

By | Events

By Scott Bahr, June 22, 2021 Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners both new and seasoned with

Jun
22

Staying Nimble & Responsive

By | AnalysisOp-Ed

By Scott Bahr, June 21, 2021 In the current business atmosphere, companies who are not nimble and responsive tend to have limited success. The speed of business increases every year,

Jun
22

Making Connections (in your data)

By | AnalysisOp-Ed

By Scott Bahr, June 21, 2021 Some of the most important connections you can make in your data in many cases include something that was unanticipated. That a connection was

Apr
15

The 2021 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2021 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Oct
01

The 2020 North American Camping Report – Fall 2020 Update

By | AnalysisReportResearch

By Justin Bahr, October 1, 2020 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Apr
15

The 2020 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2020 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Dec
02

Scott Bahr: Understanding the Sectors Shifting Demographics – Woodall’s

By | AnalysisResearch

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

Jun
30

Owners Deal With Savvier, More Informed Campers

By | Op-Ed

By Scott Bahr, June 30, 2019 Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  “Since

Apr
15

The 2019 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2019 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Apr
15

The 2018 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2018 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Apr
11

The Sabre Awards

By | Events

By Scott Bahr, April 11, 2018 Back in February of 2018 Cairn Consulting Group was proud to partner with both KOA and Allison + Partners as they received the coveted

Apr
10

What is your outward-facing brand?

By | Op-Ed

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited

Nov
01

Collaboration in Market Research: The Good and the Bad

By | Op-Ed

By Justin Bahr, November 1, 2017 Collaboration on a project will determine to a great deal the ultimate success of your project in terms of the utility assigned the outcome

Jun
30

What has IBM done to the SPSS brand?

By | Op-Ed

By Scott Bahr, June 30, 2017 This past week I thought it was time to purchase a new license for SPSS on one of my computers that would allow me

Jun
30

Quantifiable Results vs. Anecdote

By | Op-Ed

By Scott Bahr, June 30, 2017 In my experiences working in the industry, I have heard repeatedly that the quality of the RVs is the industry’s greatest challenge. And while

Apr
15

The 2017 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2017 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Apr
15

The 2016 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2016 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that

Apr
15

The 2015 North American Camping Report

By | AnalysisReportResearch

By Justin Bahr, April 15, 2015 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that