Primary research is the backbone of insightful decision-making and strategy. Whether you’re diving into market trends or uncovering consumer preferences, primary research provides fresh, firsthand data. Let’s break down the

In today’s fast-paced business world, making informed decisions is more crucial than ever. One surefire way to gain that edge? You guessed it—market research! It’s the secret sauce that can

The North American Camping Report is one of the, if not the largest, outdoor research surveys of the general population, and it is sponsored by KOA Kampgrounds of America.We conduct

Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And as researchers, we should be able to take the

Have you ever waited a week, two weeks, or a month for someone to respond to an email? I think it’s safe to say we all have. That feeling you

If you know what this ruler is for, you may already know the history, and for those of you who don’t, this is a data verification ruler. One of the

Top 8 Reasons To Do Market Research In 2022 By Scott Bahr January 24, 2022 Download Report   Looking back on 2021 we saw numerous trends in reporting, data &

As a big thank you to all of us here at Cairn Consulting Group, we wanted to thank you for all you have helped us accomplish in 2021. We will

Off the bat, I will say that impressions are an important KPI when measuring the success of marketing content. But why are so many marketing strategists hyper-focused on just one

Canadians — who tend to be a more avid set of campers when compared to the U.S. — have been relatively patient while waiting for areas to open up for

Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials are lazy and entitled, or GenZers enjoy eating Tide pods and snorting

The RVIA panel in Elkhart represented the kick-off to in-person events sponsored by RVIA. The panel’s purpose was to provide insights surrounding some of the recent studies conducted by Cairn

Cairn Consulting Group (CCG) has produced a snapshot of the persona of the camping mountain biker. Design as an infographic, this report visualization highlights key findings from demographics, experience, and

  Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners, both new and seasoned, with a focus on those who

In the current business atmosphere, companies that are not nimble and responsive tend to have limited success. With the advent of technology and the subsequent flood of information, the speed

Some of the most important connections you can make in your data in many cases include something that was unanticipated. That a connection was made, an attribution uncovered, or an

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in

Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  About How Owners Deal With Informed Campers

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market

Back in February of 2018 Cairn Consulting Group was proud to partner with both KOA and Allison + Partners as they received the coveted Sabre Award for for Best Use