The 2022 North American Camping Report
By Justin Bahr, May 6, 2022
The North American Camping Report is one of the, if not the largest outdoor research surveys of the general population and it is sponsored by KOA Kampgrounds of America.
This report is conducted yearly by us here at Cairn Consulting Group and produced for KOA.
It is a widely used report that provides insights into the outdoors market – in particular, camping – which is produced for public consumption.
“In 2021, camping accounted for 50% of all leisure trips taken with more than half of travelers (53%) including camping in some or all of their travel.”
In a time of uncertainty across countries and industries, more people than ever identify as campers in North America.
The pandemic pushed million of new campers outside and the pull of the outdoors continues to bring them back.
Here are some fast facts from the report:
- There were 93.8 million actives camper households in US in 2021
- There were 56.9 million households who camped at least once in 2021
- There were 9.1 million first-time camper households last year
The North American Camping Report is an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
While camping was already growing steadily year-over-year pre-pandemic the pandemic dramatically impacted camping and outdooring recreation in the last two years, camping and glamping are becoming a part of travel culture at a faster pace.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.
Read the full The 2022 North American Camping Report on Uberflip.