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Make light out of dark data

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Cairn Consulting Group

Cairn Consulting

Make light out of dark data

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Category: Op-Ed

Professional Decorum

Posted on April 11, 2022April 11, 2022 by Scott Bahr

Professional Decorum April 11, 2022 | by Scott Bahr Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And

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Analysis, Op-Ed 2022, analysis, market research, marketing

Professional Responsiveness

Posted on March 17, 2022April 4, 2022 by Scott Bahr

Professional Responsiveness March 17, 2022 | by Scott Bahr Have you ever waited a week, two weeks, a month, for someone to respond to an email? I think it’s safe

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Analysis, Op-Ed 2022, analysis, market research, marketing

A History of Data Analysis

Posted on February 18, 2022February 18, 2022 by Scott Bahr

A History of Data Analysis With Cairn Consulting February 17, 2022 | by Scott Bahr   If you know what this ruler is for, you may already know the history

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Analysis, Op-Ed 2022, analysis, data analysis, infographic, market research, marketing

A Year In Review and What’s New for 2022

Posted on January 21, 2022January 20, 2022 by Scott Bahr

a year in review and what’s new for 2022 By Scott Bahr January 21, 2022   As a big thank you from all of us here at Cairn Consulting Group,

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Analysis, Op-Ed 2022, analysis, market research, marketing, research

Designing for conversion, not impressions

Posted on September 13, 2021September 16, 2021 by Scott Bahr

Designing for conversion, not impressions By Justin Bahr  September 13, 2021 Off the bat I will say that impressions are an important KPI when measuring the success of marketing content,

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Op-Ed 2021, analysis, marketing

Stop Talking About Generations, it’s lifestage.

Posted on July 11, 2021July 19, 2021 by Scott Bahr

Stop Talking About Generations, it’s lifestage By Scott Bahr  July 11, 2021 Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials

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Op-Ed 2021, demographics, market research, oped

Staying Nimble & Responsive

Posted on June 22, 2021June 25, 2021 by Scott Bahr

Staying Nimble & Responsive By Scott Bahr, June 21, 2021 In the current business atmosphere, companies who are not nimble and responsive tend to have limited success. The speed of

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Analysis, Op-Ed analysis, case study, market research, oped, research, responsive

Making Connections In Your Data

Posted on June 22, 2021June 25, 2021 by Scott Bahr

Making Connections In Your Data By Scott Bahr, June 21, 2021 Some of the most important connections you can make in your data in many cases include something that was

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Analysis, Op-Ed analytical approach, connect, data, data analysis, oped

Owners Deal With Savvier, More Informed Campers

Posted on June 30, 2019July 19, 2021 by Scott Bahr

By Scott Bahr, June 30, 2019 Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  “Since

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Op-Ed 2019, camping, event, market research, oped, outdoor research, outdoors

What is your outward-facing brand?

Posted on April 10, 2018July 19, 2021 by Scott Bahr

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited

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Op-Ed 2018, article, brand awareness, branding, market intelligence, market research, reporting, research

Collaboration in Market Research: The Good and the Bad

Posted on November 1, 2017July 19, 2021 by Justin Bahr

By Justin Bahr, November 1, 2017 Collaboration on a project will determine to a great deal the ultimate success of your project in terms of the utility assigned the outcome

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Op-Ed 2017, collaboration, creativity, market research, oped, operations, research, workplace

What has IBM done to the SPSS brand?

Posted on June 30, 2017July 19, 2021 by Scott Bahr

By Scott Bahr, June 30, 2017 This past week I thought it was time to purchase a new license for SPSS on one of my computers that would allow me

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Op-Ed 2017, analysis software, reporting, research analysis, software, spss

Quantifiable Results vs. Anecdote

Posted on June 30, 2017July 19, 2021 by Scott Bahr

By Scott Bahr, June 30, 2017 In my experiences working in the industry, I have heard repeatedly that the quality of the RVs is the industry’s greatest challenge. And while

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Op-Ed 2017, oped, rv

Recent Posts

  • Who is the camping mountain biker? June 24, 2021
  • RVIA to Host Elkhart Event June 22, 2021
  • Staying Nimble & Responsive June 22, 2021
  • Making Connections (in your data) June 22, 2021
  • The 2021 North American Camping Report April 15, 2021
  • The 2020 North American Camping Report – Fall 2020 Update October 1, 2020

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