By Scott Bahr, June 22, 2021
Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners both new and seasoned with a focus on those who intend on buying an RV in the next five years. The workshop is set 1:00pm Wednesday, June 23, at the Lerner Theater in Elkhart, Ind.
“Based on the results of the Go RVing RV Owner Demographic Profile and the 2020 RV Buyer Survey, a panel of research, marketing, and advertising experts will provide actionable insights into how the RV industry and individual companies can keep the demand for RVs momentum going and continue to bring new consumers into the RV market while also balancing the needs and expectations of current RVers.
Panelists will discuss key research results and how to best utilize these learnings to create impactful connections through targeted messaging and customer service. This workshop is a must-attend for any RV Industry Association member looking to better understand today’s RV owners and the best ways to reach and convert a more diverse customer in the future.”1
Read the full article at RVBusiness.com.