Top 8 Reasons To Do Market Research In 2022 By Scott Bahr January 24, 2022 Download Report Looking back on 2021 we saw numerous trends in reporting, data &
Designing for conversion, not impressions By Justin Bahr September 13, 2021 Off the bat I will say that impressions are an important KPI when measuring the success of marketing content,
Canadians – ‘Quite Anxious’ To Get Out and Travel By Scott Bahr July 19, 2021 Canadians — who tend to be a more avid set of campers when compared to
Stop Talking About Generations, it’s lifestage By Scott Bahr July 11, 2021 Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials
RVIA Panel Discussion: Actionable Insights By Scott Bahr June 25, 2021 The RVIA panel in Elkhart represented the kick-off to in-person events sponsored by RVIA. The purpose of the panel
June 24, 2021 Who is the camping mountain biker? Cairn Consulting Group (CCG) has produced a snapshot at he persona of the camping mountain biker. Design as an infographic this
By Scott Bahr, June 22, 2021 Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners both new and seasoned with
The 2021 North American Camping Report By Justin Bahr, April 15, 2021 The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It