By Justin Bahr, April 15, 2018
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market – in particular camping – which is produced for public consumption.
“The draw of the outdoors is inescapable. It’s that feeling when the screen doors slams behind you, and the gentle warmth of the sun hits your face as you take that first, huge gulp of fresh air. Nature is just good for us.”1
TheNorth American Camping Reportis an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.
Read the full report on Uberflip.