By Justin Bahr, April 15, 2020
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market – in particular camping – which is produced for public consumption.
“Camping is changing. Decompressing by a cracking fire as you soak in the outdoors is still a primary driving force for North America’s most popular family pastime. But the influx of new, younger and more diverse camping families began to transform camping into a much more experience-driven activity that accelerated in recent years.”1
TheNorth American Camping Reportis an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.
Read the full report on Uberflip.