Sep
13

Designing for conversion, not impressions

By | Op-Ed

Designing for conversion, not impressions By Justin Bahr  September 13, 2021 Off the bat I will say that impressions are an important KPI when measuring the success of marketing content,

Jul
11

Stop Talking About Generations, it’s lifestage.

By | Op-Ed

Stop Talking About Generations, it’s lifestage By Scott Bahr  July 11, 2021 Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials

Jun
22

Staying Nimble & Responsive

By | AnalysisOp-Ed

Staying Nimble & Responsive By Scott Bahr, June 21, 2021 In the current business atmosphere, companies who are not nimble and responsive tend to have limited success. The speed of

Jun
22

Making Connections In Your Data

By | AnalysisOp-Ed

Making Connections In Your Data By Scott Bahr, June 21, 2021 Some of the most important connections you can make in your data in many cases include something that was

Jun
30

Owners Deal With Savvier, More Informed Campers

By | Op-Ed

By Scott Bahr, June 30, 2019 Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  “Since

Apr
10

What is your outward-facing brand?

By | Op-Ed

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited

Nov
01

Collaboration in Market Research: The Good and the Bad

By | Op-Ed

By Justin Bahr, November 1, 2017 Collaboration on a project will determine to a great deal the ultimate success of your project in terms of the utility assigned the outcome

Jun
30

What has IBM done to the SPSS brand?

By | Op-Ed

By Scott Bahr, June 30, 2017 This past week I thought it was time to purchase a new license for SPSS on one of my computers that would allow me

Jun
30

Quantifiable Results vs. Anecdote

By | Op-Ed

By Scott Bahr, June 30, 2017 In my experiences working in the industry, I have heard repeatedly that the quality of the RVs is the industry’s greatest challenge. And while

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