Market Research
Make smarter business decisions with data-driven market research designed around your needs. At Cairn Consulting Group, we give you the insights to understand who your customers are, what they want, and how your competitors are performing. Our research helps you craft strategies that work and position your business for long-term success.
Get the insights you need to grow. Let’s discuss your market research needs today.
Market Analysis
Take the guesswork out of strategic planning with a comprehensive market analysis that shows you where your business stands and where it can go next. Whether you’re launching a new venture, expanding, or repositioning, we equip you with actionable insights that give you a clear path forward.
Plan smarter. Move faster. We’re here to help with market analysis.
Feasibility Consulting
Don’t take risks with your investment—make sure your campground, RV park, or glamping business is set up for success. Our feasibility consulting gives you the confidence to move forward, knowing that your location, concept, and strategy are backed by comprehensive data and analysis.
Planning your next move? Let us help you assess the feasibility of your project.
Get Industry Data
Stay one step ahead with industry data and insights that help you make confident decisions and identify growth opportunities. Whether you’re in outdoor hospitality, tourism, retail, or real estate development, our data-driven approach delivers clear, actionable intelligence that empowers your business.
Stay ahead of the curve. Let’s explore how our data insights can drive your success.
Our Core Services
Market Research for Marketing Strategy
Gain a deeper understanding of your target audience and consumer behavior to enhance your marketing efforts. Our research helps marketing teams develop data-driven campaigns that resonate with customers and drive measurable results.
Market Research for Product Development
Launch products with confidence by leveraging insights into consumer preferences, market demand, and competitive landscapes. We help you identify opportunities and challenges early on to ensure successful product positioning and adoption.
Market Research for Outdoor Hospitality
Stay competitive in the outdoor hospitality industry with insights into camper demographics, occupancy trends, and pricing benchmarks. Our data helps you make informed decisions about business expansion, pricing, and customer engagement.
Market Analysis
Navigate complex business environments with a comprehensive market analysis that evaluates economic conditions, competitor positioning, and industry demand. We give you the clarity to develop effective strategies and stay ahead of emerging trends.
Feasibility Consulting
Reduce investment risks by validating your business concept with thorough feasibility studies. Whether you’re building a campground, RV park, or glamping site, we help you understand site potential, market saturation, and financial viability.
Industry Data & Insights
Make well-informed decisions with industry-specific data and market insights that guide your business strategy. Our data-driven approach ensures that you stay ahead of market shifts and competitor movements.
North American Camping & Outdoor Hospitality Report
As one of the largest studies on the outdoor industry, the North American Camping and Outdoor Hospitality Report (OHR) is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoor market – in particular camping – which is produced for public consumption.
The 2024 Camping & Outdoor Hospitality Report by Kampgrounds of America (KOA) marks a decade of insightful research into the evolving landscape of camping and outdoor hospitality. Over the past ten years, the industry has experienced remarkable growth, with active camping households increasing by 68%, adding an additional 21.6 million households.
Why Choose Cairn Consulting Group?
Industry Expertise
Cairn Consulting Group is the expert at market research. Our team of seasoned professionals has extensive experience across various industries, enabling us to provide tailored insights and strategies that align with your specific business needs.
Client-Centric Approach
We prioritize our clients’ goals and challenges, working closely with you to develop customized solutions. Our client-centric approach ensures that you receive the most relevant and actionable insights for your business.
Comprehensive Services
From initial data collection to detailed market reporting, Cairn Consulting Group offers a full range of market research services. Our holistic approach ensures that every aspect of your market research is thorough and accurate.
Proven Results
Cairn Consulting Group has a proven track record of helping businesses achieve significant improvements in market understanding and strategic planning. Our clients consistently benefit from enhanced decision-making and increased market competitiveness.
We do market research right.
Ready to unleash the power of data-driven decisions? Join the conversation with our expert team today and revolutionize your approach to market research. Don’t let uncertainty hold you back – chat with us now to discover how actionable insights can drive your business forward.
Engage in a personalized consultation tailored to your unique needs and goals. Let’s collaborate to uncover hidden opportunities, mitigate risks, and propel your brand to new heights. Take the first step towards informed decision-makin. Chat with us and embark on a journey towards unparalleled success!
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What does Cairn Consulting Group (CCG) do?
We focus on primary market research with an emphasis on quantitative research and a specialization in qualitative research.
Our services include:
- Primary Market Research
- Quantitative Analysis
- Qualitative Analysis
Additional services include:
- Research Study Design
- Questionnaire Development
- Buyer Persona Development
- Customer Journey Design
- Discrete Choice Modeling
- Best-Worst Scaling
- Maximum Differential Analysis / MaxDiff Analysis
- Data and Chart Development
- Focus Group Research
- Feasibility Studies & Reporting
- Pricing Development Research
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What is market research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the industry as a whole. It helps businesses make informed decisions by providing insights into market trends, customer preferences, and potential opportunities and threats.
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Why is market research important?
Market research is crucial because it helps businesses understand their market environment, identify opportunities and challenges, make data-driven decisions, and develop effective marketing strategies. It reduces the risk of business failure by providing valuable insights that guide strategic planning and operational decisions.
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What is primary research?
Primary research involves collecting original data directly from sources rather than relying on existing data. This can include surveys, interviews, focus groups, observations, and experiments. Primary research provides specific, relevant, and up-to-date information tailored to the researcher’s needs.
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What are the advantages of primary research?
Primary research offers several benefits, including the ability to gather tailored data specific to the researcher’s objectives, the opportunity to explore new and emerging trends, and the flexibility to design studies that address specific questions and hypotheses.
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What is outdoor hospitality?
Outdoor hospitality is distinguished by its accommodations (e.g., tents, RVs, cabins, or glamping structures), venue types (e.g., campgrounds and outdoor resorts), proximity to outdoor recreation, and an emphasis on facilitating guest interaction and outdoor experiences (e.g., by providing communal fireside seating). What unifies these elements is the incorporation of staff, guides, or experts who are, at the very least, available for assistance and guidance, or actively engaged in delivering support, information, instruction, and guidance.
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Why is outdoor hospitality growing in popularity?
Outdoor hospitality is becoming more popular due to increasing interest in nature-based tourism, the desire for unique and memorable travel experiences, and the appeal of sustainable and eco-friendly accommodations. It offers a way to disconnect from daily life and reconnect with nature.
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What is a feasibility report?
A feasibility report assesses the practicality and potential success of a proposed project or business idea. It includes an analysis of technical, economic, legal, operational, and scheduling aspects to determine whether the project is viable and worth pursuing.
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What are the key components of a feasibility report?
A feasibility report typically includes an executive summary, project description, market analysis, financial projections, risk assessment, and recommendations. It provides a comprehensive evaluation to help stakeholders make informed decisions about proceeding with the project. If you have further questions or need additional information, please feel free to contact us.
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Where is Cairn Consulting Group located?
Cairn Consulting Group is proudly based in Bryant Pond, Maine.
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What areas do you service?
We provide comprehensive market research, feasibility studies, and consulting services throughout the entire United States, Canada, and Mexico. We have consultants located all over the United States, allowing us to efficiently support projects nationwide. Additionally, we have the capability to serve all of North America, offering customized solutions to meet the unique needs of various industries and
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Can you work with clients outside of North America?
While our primary focus is on North America, we are open to discussing international projects on a case-by-case basis. Please contact us to discuss your specific needs.
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What industries does Cairn Consulting Group have experience in?
Cairn Consulting Group has extensive experience working across almost every industry or sector. Our team specializes in delivering market research, feasibility studies, and consulting for a wide range of industries, including:
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Outdoor Hospitality: Campgrounds, RV parks, and glamping sites
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Hospitality: Hotels, resorts, and accommodations
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Hotels & Casinos: Integrated resort developments and gaming facilities
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Retail: Shopping centers, franchise businesses, and retail chains
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Manufacturing: Production facilities and industrial operations
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And many more, including tourism, real estate, and recreational businesses.
Our diverse industry experience allows us to provide tailored insights and strategies that align with the unique needs and goals of each client.
Make Data-Driven Decisions with Confidence
Unlock powerful insights to drive your business forward. Whether you need in-depth market research, a feasibility study, or strategic data analysis, Cairn Consulting Group delivers expert solutions tailored to the outdoor hospitality industry.