Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And as researchers, we should be able to take the

Have you ever waited a week, two weeks, or a month for someone to respond to an email? I think it’s safe to say we all have. That feeling you

If you know what this ruler is for, you may already know the history, and for those of you who don’t, this is a data verification ruler. One of the

As a big thank you to all of us here at Cairn Consulting Group, we wanted to thank you for all you have helped us accomplish in 2021. We will

Off the bat, I will say that impressions are an important KPI when measuring the success of marketing content. But why are so many marketing strategists hyper-focused on just one

Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials are lazy and entitled, or GenZers enjoy eating Tide pods and snorting

In the current business atmosphere, companies that are not nimble and responsive tend to have limited success. With the advent of technology and the subsequent flood of information, the speed

Some of the most important connections you can make in your data in many cases include something that was unanticipated. That a connection was made, an attribution uncovered, or an

Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  About How Owners Deal With Informed Campers

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited