By Justin Bahr, April 15, 2017
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market – in particular camping – which is produced for public consumption.
“Man is inextricably connected to nature. No matter the age, the culture or the location, there is a constant longing to get ourselves outside. To experience the sun on our faces. To feel the grass between our toes.
It’s that “outside desire” that seems to be propelling record numbers of North Americans to experience camping.”1
TheNorth American Camping Reportis an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.
Read the full report on Uberflip.