By Justin Bahr, April 15, 2016
The North American Camping Report is a yearly project Cairn Consulting Group helps produce for KOA Campgrounds. It is a widely used report that provides insights into the outdoors market – in particular camping – which is produced for public consumption.
“Camping is universal. It remains one of the most popular affordable and accessible pastimes in North America. Now as this report shows, there are more campers than ever before. Camping is making inroads into ever ethnic group and age category in North America.”1
TheNorth American Camping Reportis an independent annual study of North American camper habits and desires conducted by KOA and Cairn Consulting.
The results are used to guide KOA’s PR and marketing efforts and shared with the outdoor industry in order to increase the impact of the outdoor sector in the lives of campers.
Read the full report on Uberflip.