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Cairn Consulting Group Logo

Cairn Consulting Group

Get Actionable Insights From Your Data

  • About
    • About Us
    • Scott Bahr
    • Locations
  • Services
    • Our Services
    • Market Research
    • Monthly Market Research
    • Feasibility Studies
    • Outdoor Hospitality
    • Product Development
    • Live Interviews
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    • Resources
    • Resource Library
    • Camping & Outdoor Hospitality Report (OHR)
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Category: Op-Ed

Professional Decorum

Posted on April 11, 2022 by Justin Bahr

Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And as researchers, we should be able to take the

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Analysis, Op-Ed analysis, market research, marketing

Professional Responsiveness

Posted on March 17, 2022 by Justin Bahr

Have you ever waited a week, two weeks, or a month for someone to respond to an email? I think it’s safe to say we all have. That feeling you

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Analysis, Op-Ed analysis, market research, marketing

A History of Data Analysis

Posted on February 18, 2022 by Justin Bahr

If you know what this ruler is for, you may already know the history, and for those of you who don’t, this is a data verification ruler. One of the

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Analysis, Op-Ed analysis, data analysis, infographic, market research, marketing

A Year In Review and What’s New for 2022

Posted on January 21, 2022 by Justin Bahr

As a big thank you to all of us here at Cairn Consulting Group, we wanted to thank you for all you have helped us accomplish in 2021. We will

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Analysis, Op-Ed analysis, market research, research

Designing for conversion, not impressions

Posted on September 13, 2021 by Justin Bahr

Off the bat, I will say that impressions are an important KPI when measuring the success of marketing content. But why are so many marketing strategists hyper-focused on just one

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Op-Ed analysis, marketing

Stop Talking About Generations, it’s lifestage.

Posted on July 11, 2021 by Justin Bahr

Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials are lazy and entitled, or GenZers enjoy eating Tide pods and snorting

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Op-Ed demographics, market research, oped

Staying Nimble & Responsive

Posted on June 22, 2021 by Justin Bahr

In the current business atmosphere, companies that are not nimble and responsive tend to have limited success. With the advent of technology and the subsequent flood of information, the speed

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Analysis, Op-Ed analysis, case study, market research, oped, research, responsive

Making Connections In Your Data

Posted on June 22, 2021 by Justin Bahr

Some of the most important connections you can make in your data in many cases include something that was unanticipated. That a connection was made, an attribution uncovered, or an

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Analysis, Op-Ed analytical approach, data analysis, oped

Owners Deal With Savvier, More Informed Campers

Posted on June 30, 2019 by Justin Bahr

Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors.  About How Owners Deal With Informed Campers

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Op-Ed camping, market research, oped, outdoor research

What is your outward-facing brand?

Posted on April 10, 2018 by Justin Bahr

By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited

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Op-Ed 2018, article, brand awareness, branding, market intelligence, market research, reporting, research

Collaboration in Market Research: The Good and the Bad

Posted on November 1, 2017 by Justin Bahr

By Justin Bahr, November 1, 2017 Collaboration on a project will determine to a great deal the ultimate success of your project in terms of the utility assigned the outcome

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Op-Ed 2017, collaboration, creativity, market research, oped, operations, research, workplace

What has IBM done to the SPSS brand?

Posted on June 30, 2017 by Justin Bahr

By Scott Bahr, June 30, 2017 This past week I thought it was time to purchase a new license for SPSS on one of my computers that would allow me

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Op-Ed 2017, analysis software, reporting, research analysis, software, spss

Quantifiable Results vs. Anecdote

Posted on June 30, 2017 by Justin Bahr

By Scott Bahr, June 30, 2017 In my experiences working in the industry, I have heard repeatedly that the quality of the RVs is the industry’s greatest challenge. And while

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Op-Ed 2017, oped, rv
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