2025 Glamping Show: Panel Discussion with Scott Bahr

Download the presentation slides or watch the discussion. In this presentation, you will learn…

• About the State of Glamping and Camping in 2025
• Key business insights for growing and developing a campground
• Key glamping and camping industry trends
• Insights into operational and business trends

Cairn Consulting Group provides market research for data-driven decision-making. We do market research right.

 

 

Key Takeaways from the 2025 Glamping Show Americas

Insights from Cairn Consulting Group

The glamping industry continues to evolve at a rapid pace, and nowhere is that more evident than at the Glamping Show Americas. This year’s event once again brought together developers, operators, manufacturers, and consultants to explore the future of outdoor hospitality. From our vantage point at Cairn Consulting Group, several themes stood out—reflecting both the excitement and the challenges facing this dynamic sector.

 

1. A More Sophisticated Conversation Around Feasibility

In previous years, many of the inquiries at our booth came from people with raw ideas—passionate, but early in their process. This year, the tone shifted. Attendees who approached us about feasibility studies and market analysis were noticeably more informed. Many had already taken initial steps, gathered preliminary data, or defined their project vision. This evolution suggests that the glamping sector is maturing, with potential operators doing more homework before diving in.

 

2. Innovation is Alive and Well

One of the most energizing parts of the show was seeing the creativity of accommodation manufacturers and designers. From domes to safari tents to modular cabins, the variety of structures highlighted the adaptability of the glamping model. Innovation remains a core driver, allowing new and existing operators to differentiate their offerings and keep the guest experience fresh.

 

3. The Rising Cost Challenge

It’s no secret that development costs have gone up. Construction, utilities, materials, and even site prep are all more expensive than in past years. For prospective operators, this creates a tension point: the desire to innovate and create memorable experiences is strong, but the economics of development require sharper financial modeling and realistic ROI expectations.

 

4. Diverse Accommodations as a Strategic Advantage

With so many accommodation types available, operators now have the ability to launch with a more diverse inventory. This strategy not only broadens appeal across different guest segments, but it also helps expand average daily rate (ADR) potential. Offering a mix—from rustic units to luxury options—positions a property to attract a wider range of travelers, from budget-conscious adventurers to high-spending experience-seekers.

 

5. Experiences are the True Differentiator

This year, the emphasis on experiences was unmistakable. Panels, conversations, and operator insights reinforced what our own forthcoming research quantifies: experiences are the primary driver for attracting new guests and ensuring repeat visits. Accommodations may bring guests through the door, but the curated activities, sense of place, and immersive storytelling are what keep them coming back.

 

6. Hospitality Still Needs Definition

While there’s growing recognition of the importance of hospitality, there remains a gap in understanding what it truly means in the glamping context. Providing meaningful hospitality that blends seamlessly with curated experiences is essential. It’s this integration that creates a fulfilling, memorable stay and drives long-term guest value. Operators who master this will stand out in an increasingly competitive field.

 

7. ADR and Pricing Struggles

A recurring theme in conversations at the show was pricing strategy. Many operators struggle with setting and justifying ADR. This challenge aligns with our broader research indicating that while guests are willing to pay for unique stays, there is growing fatigue when higher ADRs aren’t matched with equally meaningful experiences and hospitality. The lesson: pricing power must be earned through value delivery, not just market positioning.

 

Looking Ahead

The 2025 Glamping Show reaffirmed that this sector is both creative and resilient. The conversations we had underscore that operators are becoming more informed, more intentional, and more focused on balancing innovation with financial reality. At Cairn Consulting Group, we’re excited to continue supporting the industry with research and insights that help bridge the gap between vision and viability.

As the glamping industry matures, success will come not just from unique structures or trendy accommodations, but from delivering holistic guest experiences rooted in hospitality, authenticity, and value.