The 2022 North American Camping Report By Justin Bahr, May 6, 2022 The North American Camping Report is one of the, if not the largest outdoor research surveys of the
Professional Decorum April 11, 2022 | by Scott Bahr Working in research, one of the tenets we live by is to try and ensure our work can withstand scrutiny. And
Professional Responsiveness March 17, 2022 | by Scott Bahr Have you ever waited a week, two weeks, a month, for someone to respond to an email? I think it’s safe
A History of Data Analysis With Cairn Consulting February 17, 2022 | by Scott Bahr If you know what this ruler is for, you may already know the history
Top 8 Reasons To Do Market Research In 2022 By Scott Bahr January 24, 2022 Download Report Looking back on 2021 we saw numerous trends in reporting, data &
a year in review and what’s new for 2022 By Scott Bahr January 21, 2022 As a big thank you from all of us here at Cairn Consulting Group,
Designing for conversion, not impressions By Justin Bahr September 13, 2021 Off the bat I will say that impressions are an important KPI when measuring the success of marketing content,
Canadians – ‘Quite Anxious’ To Get Out and Travel By Scott Bahr July 19, 2021 Canadians — who tend to be a more avid set of campers when compared to
Stop Talking About Generations, it’s lifestage By Scott Bahr July 11, 2021 Anyone who is on social media is fully aware of the generational battles — whether it’s #okboomer, millennials
RVIA Panel Discussion: Actionable Insights By Scott Bahr June 25, 2021 The RVIA panel in Elkhart represented the kick-off to in-person events sponsored by RVIA. The purpose of the panel
By Scott Bahr, June 22, 2021 Cairn Consulting Group’s Scott Bahr will be speaking at the RVIA in-person workshop to help better understand RV owners both new and seasoned with
Staying Nimble & Responsive By Scott Bahr, June 21, 2021 In the current business atmosphere, companies who are not nimble and responsive tend to have limited success. The speed of
Making Connections In Your Data By Scott Bahr, June 21, 2021 Some of the most important connections you can make in your data in many cases include something that was
By Justin Bahr, December 02, 2019 Woodall’s Campground Magazine published a write up about Scott Bahr and the shifting demographics seen in the outdoor industry and camping as highlighted in
By Scott Bahr, June 30, 2019 Featured in Woodall’s Camping magazine, the article discusses some results from the North American Camping Report and the camper experience in the outdoors. “Since
By Scott Bahr, April 11, 2018 Back in February of 2018 Cairn Consulting Group was proud to partner with both KOA and Allison + Partners as they received the coveted
By Scott Bahr, April 10, 2018 Recently I stopped in a small café as I returned from a trip because I was in need of a coffee. As I waited
By Scott Bahr, June 30, 2017 This past week I thought it was time to purchase a new license for SPSS on one of my computers that would allow me
By Scott Bahr, June 30, 2017 In my experiences working in the industry, I have heard repeatedly that the quality of the RVs is the industry’s greatest challenge. And while