About Scott Bahr
President of Cairn Consulting Group LLC.
Additional Titles: Market Researcher | Data Analyst | Outdoor Hospitality Expert
With a passion for data and a deep understanding of the outdoor hospitality industry, Scott Bahr has spent decades helping businesses make smarter decisions.
As the President of Cairn Consulting Group, he leads market research initiatives that have been at the forefront of industry data and information; providing actionable insights for campgrounds, glamping operations, and tourism businesses making him one of the industry experts in knowledge and information. From feasibility studies to industry reports, Scott’s expertise helps companies navigate growth with confidence.
Connect With Me
LinkedIn Personal Profile: linkedin.com/in/scottabahr
LinkedIn Company Profile: linkedin.com/company/cairn-consulting-group
Linktree: https://linktr.ee/CairnConsulting
YouTube:https://www.youtube.com/@cairnconsulting/videos
Instagram: https://www.linkedin.com/in/scottabahr/
Over 30 Years of Market Research and Data Analysis Expertise | Scott Bahr
For over three decades, Scott Bahr has been at the forefront of market research and data analysis, shaping strategies and guiding decisions for industries ranging from healthcare to outdoor hospitality. His journey began in the early ’90s as a Research Analyst, diving into the intricate world of healthcare insights. He quickly progressed to a Research Manager role, honing skills in data-driven strategy long before the term became a business buzzword.
Scott’s career advanced as he became a Senior Analyst at a firm known for pushing the boundaries of qualitative and quantitative analysis. He became a thought leader in combining innovative ideas with methodical research approaches, delivering cutting-edge insights that set clients ahead of the curve.
Scott’s reputation for excellence grew as he served twice as a Senior Analyst at another company. There, he mastered the art of transforming data into action—supporting healthcare, financial services, public policy, retail, and e-commerce sectors with strategies rooted in robust analysis and sound judgment. Between these tenures, he leveraged his analytical prowess as a Senior Consultant, guiding businesses through branding, advertising, and strategic planning.
Throughout his career, Scott has demonstrated expertise in:
- Healthcare insights and data analysis
- Data-driven strategy development
- Qualitative and quantitative research methodologies
- Transforming complex data into actionable insights
- Supporting diverse industries with analytical solutions
- Branding, advertising, and strategic planning
- Thought leadership in innovative research approaches
Scott’s extensive experience across multiple sectors and roles has positioned him as a respected figure in the field of market research and data analysis. Currently, he serves as the President of Cairn Consulting Group, where he oversees projects and ensures top-notch customer service and delivery
News, Reports, and Publications
News
Search: “Scott Bahr”
- Camp Michigan in Growth Mode, Conference is Underway – (March 19, 2025) Camp Michigan opened its 2025 conference on Monday, March 18th and it continues through today at the Soaring Eagle Casino in Mt. Pleasant, Mich.
- Detroit RV Show Reports Good Attendance, Great Interest – (February 6, 2024) The 2024 Detroit RV & Camping Show, which was Jan. 31-Feb. 4 at the Suburban Collection Showplace in Novi, Mich., offered a bit of encouragement for those looking for any positive sign the market might be on its way back.
- KOA Releases 2023 Report; 58M Households Camped in ‘22 – (May 2, 2023) Kampgrounds of America Inc. has released its 2023 North American Camping & Outdoor Hospitality Report, which continues to demonstrate the key role that camping and glamping play in the outdoor hospitality industry.
Search: “Cairn Consulting Group”
- How to Identify Your Target Market Using Research | Data Lens – (March 19, 2025) Knowing your audience is key to success. In this video, Cairn Consulting Group walks you through proven market research techniques to identify your ideal customers. Learn how to segment audiences, analyze customer behaviors, and tailor your business strategies for maximum impact.
- #GlampingAmericasPodcast host Sarah Riley – (March 14, 2025) Can you launch a glamping business on a tiny budget so you can be a stay-at-home mom? Spoiler alert: yes! Tune in as #GlampingAmericasPodcast host Sarah…
- Campground Solutions Summit West 2025 – (March 13, 2025) Are you interested in owning, buying, or building your own RV park or campground? You won’t want to miss this opportunity to connect with experienced operators throughout the west.
- MC Fireside Chats – (March 12, 2025) MC Fireside Chats is a weekly show focused on the Outdoor Hospitality Industry. We dive into topics that will impact your business each week and invite guests who can contribute to these discussions. From highlighting unique vendors and broadcasting live from conferences to discussing legal, marketing, accounting, news, and dozens of other topics, we are the best place to stay updated on everything you need and want to know.
- Top 7 Best RV Park Consultants: Expert Guidance for Campground Success – (February 26. 2025) The campground industry is booming, but growth brings challenges. RV park owners must keep up with evolving traveler expectations, increased competition, and complex regulations—all while staying profitable. Navigating these demands alone can be overwhelming.
Reports & Publications
Kampgrounds of America (KOA)
- Outdoor Hospitality Report (OHR)
- North American Camping Report (NACR)
- 2022 North American Camping Report
- 2021 North American Camping Report
- North American Camping Report COVID
- 2020 North American Camping Report
- 2019 North American Camping Report
- 2018 North American Camping Report
- 2017 North American Camping Report
- 2016 North American Camping Report
- 2015 North American Camping Report
Modern Campground (MC) | Hospitality Highlights
- Camping in Transition: Tracking the Rise of Alternative Camping & RVing
- Deciphering Digital Voices: Harnessing Online Reviews for Outdoor Hospitality Excellence
- From Campfires to Conferences: Adapting Campgrounds for Diverse Event Hosting
- Untapped Potential: Leveraging Local Partnerships to Elevate the Camping Experience
- The Green Blueprint: Stewardship & Sustainability in Outdoor Hospitality
- Small Towns, Big Experiences: Enriching Campgrounds with Local Culture
- Cooking Under the Stars: Enhancing Campground Stays with Memorable Food Experiences
- Creating Memories Together: How Campgrounds Can Thrive by Welcoming Large Groups
- Weathering the Storm: Strategies for Campgrounds to Thrive in Any Climate
- Search Evolution: The New Ways Campers Are Deciding Where To Stay
- State by State: A Look at RV Park Search Volume and Where Demand is Headed
- RV Search Trends: From Search Intent to Market Opportunity
Woodall’s Campground Magazine (Link)
RV Share
Speaking Engagements & Media Features
Scott Bahr has been featured as an industry expert in various media outlets, podcasts, and industry conferences, sharing insights on market research, outdoor hospitality trends, and consumer behavior analysis. He has presented at major events such as the Outdoor Hospitality Conference & Expo and contributed to discussions shaping the future of the industry.
Interested in having Scott speak at your event? He is available for keynote presentations, panel discussions, and interviews upon request. Contact him to discuss opportunities.
Speaker
- Glamping Show Americas 2025 | Upcoming, September 2025
- Camp Michigan Conference 2025 | News
- Glamping Show Americas 2024 | Presentation | Video
- Glamping Show Americas 2023 | News
Video
- Data Lens | Cairn Consulting Group | YouTube
- WCM’s Park Update: Scott Bahr Explores 2024 KOA Report
- Your Homework is Ready KOA Market Research on RVing in New England | New England RV Dealers Association
Podcast
Other
Reports & Publications
Kampgrounds of America (KOA)
- Outdoor Hospitality Report (OHR)
- North American Camping Report (NACR)
- 2022 North American Camping Report
- 2021 North American Camping Report
- North American Camping Report COVID
- 2020 North American Camping Report
- 2019 North American Camping Report
- 2018 North American Camping Report
- 2017 North American Camping Report
- 2016 North American Camping Report
- 2015 North American Camping Report
Modern Campground (MC) | Hospitality Highlights
- Camping in Transition: Tracking the Rise of Alternative Camping & RVing
- Deciphering Digital Voices: Harnessing Online Reviews for Outdoor Hospitality Excellence
- From Campfires to Conferences: Adapting Campgrounds for Diverse Event Hosting
- Untapped Potential: Leveraging Local Partnerships to Elevate the Camping Experience
- The Green Blueprint: Stewardship & Sustainability in Outdoor Hospitality
- Small Towns, Big Experiences: Enriching Campgrounds with Local Culture
- Cooking Under the Stars: Enhancing Campground Stays with Memorable Food Experiences
- Creating Memories Together: How Campgrounds Can Thrive by Welcoming Large Groups
- Weathering the Storm: Strategies for Campgrounds to Thrive in Any Climate
- Search Evolution: The New Ways Campers Are Deciding Where To Stay
- State by State: A Look at RV Park Search Volume and Where Demand is Headed
- RV Search Trends: From Search Intent to Market Opportunity
Woodall’s Campground Magazine (Link)
RV Share
A Letter from Scott
Hi All,
Welcome, and thank you for taking the time to explore my work. I’m Scott Bahr, a Market Researcher, Data Analyst, and Outdoor Hospitality Expert, dedicated to helping businesses navigate the ever-evolving landscape of outdoor recreation, travel, and tourism.
As the President of Cairn Consulting Group, I specialize in delivering data-driven insights, feasibility studies, and strategic market research that empower businesses to make informed decisions. Whether you’re an investor exploring new opportunities, a campground operator seeking competitive benchmarks, or a tourism professional looking to understand shifting consumer behaviors, my goal is to provide you with the research and analysis you need to thrive.
For years, I’ve had the privilege of working with leading brands, associations, and startups in the outdoor hospitality space—helping them optimize their operations, refine their offerings, and stay ahead of industry trends. My work includes producing industry-recognized reports such as the State of Camping Report, presenting at key industry events, and serving as a trusted consultant to businesses nationwide.
I invite you to explore my insights, reports, and expertise throughout this site. If you’re looking for a speaker for your next event, need custom research tailored to your business, or simply want to discuss industry trends, I’d love to connect.
Looking forward to working together,
Best regards,
Scott Bahr
President, Cairn Consulting Group