North American Camping & Outdoor Hospitality Report

About the Outdoor Hospitality Report (OHR)

Significance of the Report

KOA’s comprehensive research offers valuable insights into the dynamic trends shaping camping and outdoor hospitality. Understanding these shifts is crucial for industry stakeholders, travelers, and communities, as it highlights the growing importance of outdoor experiences in leisure travel and the evolving preferences of campers.​

For a deeper dive into these trends and more, explore the full 2024 Camping & Outdoor Hospitality Report.

Key Highlights

• Surge in Participation: Camping now accounts for a third of all leisure trips, with six out of ten U.S. households identifying as campers. 

• Demographic Shifts: The camper demographic has become younger and more diverse. Close to half of campers in the last two years are under 35, compared to just 30% in 2014. Additionally, 39% of campers are non-white, up from 23% a decade ago.

• Rise of Glamping: The past five years have seen glamping emerge as a popular camping experience, attracting 15.7 million new participants to outdoor hospitality. ​koa.com+3ownakoa.com+3PR Newswire+3

• Increased Frequency: Since 2014, there has been a 98% increase in households that camp three or more times annually.

• Health and Wellness Focus: For 2024, 79% of travelers plan to incorporate activities like forest immersion, meditation, yoga, and mindful strolls into their trips, emphasizing a desire to “slow down” and connect with nature.